Description

Ads That Put America on Wheels is a rollicking look at the evolution of printed automotive advertising. Authors Eric Dregni and Karl Hagstrom Miller delve into the psychology of the “pitch” to present a fascinating, often humorous look at the myriad ways car ads have attempted to seduce buyers. Their story is illustrated by more than 130 ads-more than 90 in colour— from the simple, line-drawn appeals of the early 1900s to the lavishly painted and photographed ads of the 1950s and 1960s.

Softback in generally very good condition for age with only minor scuffs.