Description

In the early years of the American motor age Packard established a reputation for quality, comfort and prestige unprecedented in the industry.

Its workmanship in cars, trucks, and marine and aircraft engines came to be known all over the world. The origin of this enterprise by the Packard brothers down in Ohio, and its growth into a firm that became Detroit’s proudest jewel, is a story marked by an integrity nearly unique in an industry known for cut-throat methods. Even its radiator design reflected consistency.

In the pioneer years Packard established a distinctive ox-yoke shape which it later carried over into each succeeding model. Packard engineers ventured far to make Packard cars better. The company led the way with eight cylinders-in-line, four wheel brakes, completely machined combustion chambers, noiseless axle bevel gears, automatic chassis lubrication and even steel-cored steering wheels.

No automobile lineage can be more clearly traced through its own promotional literature than the Packard, in whose behalf the company issued some of the most graphically elegant and expensive to produce advertising brochures ever freely distributed to the prospect for any new motor car.

The same story can be told in more cursory tones through a thoughtful and representative selection of magazine advertising, for Packard was also noted as a heavy investor in the display pages of the consumer periodicals of its era. This volume has been compiled in just such a manner, to unfold the Packard story for the novice.

Hardcover in good condition throughout, with clean unmarked dust jacket.