Description

In this, the first ever comprehensive study of the subject, Heon Stevenson traces the principal elements of the American auto advertising over half a century; layouts and graphics, automobile styling, mechanical improvements and the ways advertisers hoped consumers would perceive and identify with their products, and, ultimately, to buy them.

Illustrated with hundreds of examples of the best and worst of American Automobile advertising, Selling the Dream, is a richly entertaining account of the relationship between an all-powerful industry and generations of resourceful copywriters. This book will delight automobile enthusiasts, students of advertising, and not least, those who saw the advertisement, bought the car and dreamed the dream.

Hardback in generally very good condition with good dust jacket.